eTarget-2012 conference — presentation of reports on the site

Integrated Internet Marketing for projects of any complexity

“Ashmanov and Partners” is a Begun accredited agency

Moscow: +7 (495) 269-06-30
St. Petersburg: +7 (812) 401-49-78

What is search engine optimization?

Search engine optimization helps to promote a site to the top search results using effective sales keywords.

The traffic arriving through search engines is high quality target audience for your site. Users who type a keyword into a search engine are already interested in the product, service, or information, and they express their intentions through keyword searches. When they enter a site through the search results, they receive an opportunity to immediately make the desired action: to buy a product or order a service.

Search engines display search results according to specific rules: the top results feature sites that maximally match the user’s search keywords according to the search algorithm. The search algorithm considers and evaluates all of a site’s characteristics, including content, structure, and technical aspects. Therefore, a site will achieve significantly higher rankings in the search results if it is adapted to the characteristics of the search algorithm.

Search engine optimization is conducted using a set of “core keywords” — a list of effective sales search keywords that potential clients will type into the search engine.

Characteristics of search engine optimization

  • Audience coverage: users who type a keyword into a search engine are already interested in the product, service, or information. When entering the necessary site through the search engine, they are already inclined to act — to buy a product or order a service.
  • Low cost of traffic: the cost of generating traffic is low compared to traditional advertising channels, such as television, radio, and press. Search engine optimization requires relatively low expenses, yet it brings a large amount of high-quality traffic to a site.
  • Timetables for achieving results: As a rule, it takes a few months for the results of a site’s search engine optimization to become completely visible. Search engines need a certain amount of time to consider all of the new changes to a site.

For more information

Call us at:+7 (495) 258-2810 Moscow, +7 (812) 441-2965 St. Petersburg

Or leave a message -and we will respond as soon as possible.

Send request

To request our services, fill out the form below and press the button SEND. We will analyze your site and will contact you during business hours.

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