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The “Promotion of the site. Professional advices from experts” newsletter
Banner advertising is visual advertising that is shown on websites.
The aim of banner advertising is to form a stable association between a brand and a specific product or service. This increases the brand’s recognizability and the audience’s loyalty to it, as well as strengthening the company’s image.
Banner advertising starts being effective only when it is used on a large scale because it requires constant, intense presence in an informational field.
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