The “Promotion of the site. Professional advices from experts” newsletter
“Ashmanov and Partners” is a Yandex certified agency
The target audience is the cornerstone of integrated Internet promotion. The effectiveness of an Internet marketing campaign depends on a correct assessment of the target audience.
Audience research makes it possible to assess the boundaries of an internet project’s audience, both real and potential, while considering the possibility of growth and change.
Knowing the target audience is useful for attaining the following objectives:
The goal of our research is to develop a complete portrait of the site’s target audience. In the process of conducting our research, we collect and analyze data from social networks and other public sources, conduct sociological research (both quantitative and qualitative), traffic analysis, and more.
In the summary we provide of the results of our target audience research, we include the following information:
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