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Integrated Internet Marketing for projects of any complexity

Our reports from the RIF+KIB 2011 conference

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2012 in retrospective

The end of 2012 reminded us of memorable events, controversial initiatives and breakthroughs of the Internet in Russia.

One of the milestones of the year was the project "List of prohibited websites", aimed at blocking foreign websites containing child pornography, instructions on how to kill oneself or on how to prepare narcotic drugs.

The website containing this list was launched on November 1, 2012. In the first two weeks after it was launched, more than 100 000 individuals visited the website.

The company Yandex created a huge buzz with their latest innovation: personnalizing the search process by taking into account the search history before displaying search results.

We will need more time in order to evaluate properly the effects of this new algorithm. However, we can already say that it will have an impact on the organizations that have complex development strategies.

Of course, Yandex is not the only search engine that actively developed its algorithms. For example, this year Google downgraded Yandex from the second to the third position in the accuracy index, thus finding original pages four times more. This way, Google as well as Yandex improved the quality of their regional searches.

We gather such data on the quality of search engines with the help of the service We presented a new version of this service in November, during the 11th optimization conference. For this version, not only did we design a new interface, but also seven new analyzers, including accessory evaluations and an evaluation of the snippets.

We continue to develop our own search engine Wada which was launched in Vietnam at the end of 2011. Thanks to a natural development and to our cooperation with Opera Mobile, our search engine got regular users, who helped us improve the search quality. In December 2012, 700 000 individuals had visited our resources.

Wada is not our only "Asian" project. In October 2012 we launched on the Vietnamese market — a local version of the already famous Russian service "Maremoto", which was developed by our company. allows companies to run low-budget advertising campaigns, with a price depending on the results. It will bring optimized resources at the top of the results for 60% to 100% of the requests. By December 2012, the service was used by 750 clients, who had registered 1500 sites and 2600 keywords.

This year in Russia, we are celebrating the ever-growing breakthrough of the Internet, as more and more users have started working with popular web services through smartphones and tablets. It acted as a catalyzer for the development of mobile technology and for the apparition of new advertising fields.

We closely followed the growth of the mobile segment of the market and in March we were the first ones to include a section about mobile technologies and advertising in the mobile sector in our annual eTarget conference. In the next eTarget conference we will keep talking about interesting solutions for this sector.

This year, the development of our own expertise in the field of mobile technology can be seen with the creation of the company "AiP Media", which managed to work in cooperation with 10 companies and developed projets such as the posts for the "Club of May 31st" on the website, the application "Balagour" for the company Nanosemantika, among other things.

It is interesting to note that the growth of the audience of Runet went along with the growth in the number of bots on social networks. Thanks to "Kribrum", a system that we developed and which allows to study the activity of social networks, we can say with certainty that among the current 7 million Russian Twitter accounts, about 2 million users somehow appeared in the last few months. Moreover, 2.5 to 4 million daily tweets are spams, generated by about 60 000 bot accounts.

Bots communities give an appearance of activity, retweeting each other's posts and thus reducing the original content in Twitter to a few percent. However, when it comes to the "injection" of some commercial news, the number of such communities is more than high enough to bring this news to the trends of the Russian Twitter on the second day.

We will closely study how these tendencies and other created tendencies will develop in the future. In the near future, we are planning to publish a progress report of search engines.